Senior Brand Manager, Johnson & Johnson (McNeil)
"As part of our annual business strategy and marketing planning, Michelle provided our team with recommendations on a new consumer engagement strategy to drive incremental trial for our business.
I was impressed with how quickly she got up to speed on our business challenges and our consumer, and armed with this, Michelle presented very unique, actionable plans for our brand to pursue. Michelle is thoughtful about what motivates consumer behavior, extremely articulate about the consumer decision journey and uses these insights to create clever and relevant marketing plans.
Would absolutely love to work with her again!"
Sr. Associate Brand Mgr., Johnson & Johnson (McNeil)
"Michelle recently developed a leadership story for both our category and brand, which is currently being deployed across our marketing/sales organization and account teams.
Michelle came to us during a time of transition on the Marketing team, and within a couple of weeks, proved to be a source of thought leadership as we developed marketing objectives and strategies for our business. She respectfully challenged us with thoughtful questions about our strategic choices and sat side-by-side with our cross-functional team and agency partners in key brainstorming sessions to push our thinking on marketing and communication plan development.
It was refreshing and re-energizing to work with Michelle and I'd gladly do so again -- she is an excellent collaborator, strategist and marketer!"
Sr. Marketing Director at Anheuser-Busch
"I hired Thinkwell Marketing to deliver several strategic recommendations and marketing plans for our brand, including: leading an on-site strategy workshop, developing a MarCom recommendation to build awareness and trial with a new market segment, performing in-depth analysis of our business and recommending strategies and tactics to accelerate topline growth.
From the initial brief to project delivery, Michelle was a great collaborator and insightful marketer, helping us clearly define a Brand Positioning, Communication Idea, Concept and Plan to pursue a new segment of the market. For our strategy workshop, Michelle brought a unique combination of industry experience and Marketing pedagogy to deliver a thought-provoking session that our top marketing, sales and distribution partners engaged in and contributed productively to. Michelle's recommendations were not only actionable, but also strategic -- consistently accounting for our desired brand positioning, business priorities, marketing objectives, consumer needs and aspirations, competitive landscape and available resources.
I would strongly recommend Michelle and Thinkwell Marketing!"
Product Marketing Director, Bazaarvoice
"I hired Thinkwell Marketing to train our Sales and Marketing organizations in the fundamentals of brand management and marketing/communications planning, and to help the Marketing team reposition our product portfolio to enter new segments of the market.
Michelle is a joy to work with; her client/project management skills and responsiveness are outstanding! Most importantly, she delivered recos, insights and training that 100% of attendees cited they "would recommend to another colleague." As a result of her training, we believe our marketing/sales approaches are sharper and better-grounded in customer insights.
Michelle's deep experience in brand management proved invaluable to our team. She gave us instant inside access to both insights and processes that would have been onerous to gain access to on our own. Using her services was an incredibly effective use of our resources because it propelled our strategy in a short amount of time.
I highly recommend Thinkwell Marketing and look forward to the opportunity to work with Michelle again!"